What is digital marketing
Digital Marketing : DIGITAL MARKETING Digital marketing refers to the use of digital channels, such as search engines, social media platforms, email, and mobile devices, to promote products, services, or brands. The goal of digital marketing is to reach and engage with a targeted audience, generate leads, and ultimately drive sales and revenue. Digital marketing encompasses a wide range of tactics, including: Search engine optimization (SEO) - improving website visibility and ranking on search engine results pages (SERPs) Pay-per-click (PPC) advertising - paying for website traffic through ads that appear on search engines and social media platforms Social media marketing - promoting products, services or brands through social media platforms such as Facebook, Twitter, and Instagram Email marketing - using email to communicate with customers and prospects, and promote products or services Content marketing - creating and sharing relevant, valuable, and engaging content to attract...